About us

At Heed Capital, we are an investment management company dedicated to transforming ambition into results. We combine strategic vision and technical expertise to help each client achieve their goals, valuing tailor-made attention.

We aim to be the benchmark in Asset Management in Portugal, building relationships of trust and appreciation with clients, employees, partners and suppliers.

Values

Integrity, Ethics and Transparency

We act with integrity, ethics and transparency, valuing trust, responsibility and mutual respect. Every decision reflects our commitment to sound, customer-focused management.

Independence

We guarantee total autonomy in decision-making, always prioritising the interests of our clients and team, ensuring impartial and results-focused management.

Commitment

We are focused on delivering results that exceed expectations, with continuous responsibility and dedication.

Innovation

We drive intelligent solutions through critical thinking, supported by a diverse team focused on excellence.

Integrity, Ethics and Transparency

We act with integrity, ethics and transparency, valuing trust, responsibility and mutual respect. Every decision reflects our commitment to sound, customer-focused management.

Independence

We guarantee total autonomy in decision-making, always prioritising the interests of our clients and team, ensuring impartial and results-focused management.

Commitment

We are focused on delivering results that exceed expectations, with continuous responsibility and dedication.

Innovation

We drive intelligent solutions through critical thinking, supported by a diverse team focused on excellence.

Manifesto

We are creatures of limitless potential
living in a planet of finite resources.
It’s easy to feel overwhelmed and even burdened.
It can be hard to navigate the options.
Change is all around us.
Opportunity too.

So how do we keep moving onward and upward?

We look closer.
Care for our subject.
Avoid distractions.
Examine relentlessly.
Put in the time.
Think for ourselves.
We go against the grain.
And find like minded souls.

Build trust where trust is needed.
And repeat as many times as necessary.
Onwards and upwards.

Heed. Attention is capital.

Process and Mindset

Due Diligence

We approach every activity in our operation with the same attitude. An attitude of due diligence involves much more than just the fine print.

Independent Thinking

We cultivate our own vision, based on rigorous analysis and freedom of decision, to offer solutions that reflect commitment, responsibility and excellence.

Due Diligence

We approach every activity in our operation with the same attitude. An attitude of due diligence involves much more than just the fine print.

Skin in the Game

We align our interests with those of our clients, taking care of the capital invested as if it were our own, with dedication, transparency and a focus on generating real and lasting results.

Independent Thinking

We cultivate our own vision, based on rigorous analysis and freedom of decision, to offer solutions that reflect commitment, responsibility and excellence.

Tailor-Made

We do not believe in turnkey solutions. Our tailor-made process begins with getting to know each client in depth. We assess their experience and risk profile to create financial strategies aligned with their motivations and best interests.

Skin in the Game

We align our interests with those of our clients, taking care of the capital invested as if it were our own, with dedication, transparency and a focus on generating real and lasting results.